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Review
. 2018 Apr;38(4):153-161.
doi: 10.24095/hpcdp.38.4.01.

Exploring the impact of the 'new' ParticipACTION: overview and introduction of the special issue

[Article in English, French]
Guy Faulkner  1 , Lira Yun  2 , Mark S Tremblay  3 , John C Spence  2
Affiliations
Review

Exploring the impact of the 'new' ParticipACTION: overview and introduction of the special issue

[Article in English, French]
Guy Faulkner et al. Health Promot Chronic Dis Prev Can. 2018 Apr.

Abstract
in English, French

ParticipACTION is the Canadian physical activity communications and social marketing organization first launched in the fall of 1971 and then ceased operations in 2001. ParticipACTION was relaunched in 2007. Framed as a public health natural experiment, evidence was collected from a population-based survey of knowledge, awareness, understanding of physical activity, and physical activity levels among Canadians (individual level), and key informant surveys and interviews examining capacity, readiness and advocacy for physical activity promotion among physical activity organizations (organizational level). The purpose of this paper is to first provide an overview of some of the major initiatives undertaken by the 'new' ParticipACTION that may have contributed to any changes at these individual or organizational levels. Second, the paper sets the stage for the three empirical papers in this special series reporting follow-up results.

ParticipACTION est un organisme de communications et de marketing social voué à la promotion de l’activité physique au Canada, qui a été fondé à l’automne 1971, a cessé ses activités en 2001 et a été relancé en 2007. Conçues comme une expérience naturelle en santé publique, les données probantes ont été tirées à la fois d’une enquête fondée sur la population et portant sur les connaissances, la sensibilisation, la compréhension de l’activité physique et les niveaux d’activité physique des Canadiens (à l’échelle de l’individu) et de sondages et d’entrevues auprès d’informateurs clés visant à examiner le pouvoir d’action, l’état de préparation et le soutien des organisations en matière de promotion de l’activité physique (à l’échelle de l’organisation). Cet article vise en premier lieu à donner un aperçu de certaines des principales initiatives entreprises par la « nouvelle version » de ParticipACTION susceptibles d’avoir contribué à des changements sur le plan individuel ou organisationnel. En second lieu, il prépare le terrain pour les trois études empiriques de cette série d’articles consacrée aux résultats de suivi.

Keywords: awareness; natural experiment; organizational capacity; physical activity.

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Conflict of interest statement

GF, MST and JCS serve on the ParticipACTION Research Advisory Group.

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