ParticipACTION after 5 years of relaunch: a quantitative survey of Canadian organizational awareness and capacity regarding physical activity initiatives
- PMID: 29671965
- PMCID: PMC5983880
- DOI: 10.24095/hpcdp.38.4.02
ParticipACTION after 5 years of relaunch: a quantitative survey of Canadian organizational awareness and capacity regarding physical activity initiatives
Abstract
Introduction: ParticipACTION is a Canadian physical activity communications and social marketing organization relaunched in 2007. This study assesses the capacity of Canadian organizations to adopt, implement, and promote physical activity initiatives. The four objectives were to compare findings from baseline (2008) and follow-up (2013) with respect to: (1) awareness of ParticipACTION; (2) organizational capacity to adopt, implement and promote physical activity initiatives; (3) potential differences in capacity based on organizational size, sector, and mandate; and (4) assess perceptions of ParticipACTION five years after relaunch.
Methods: In this cross-sectional study, representatives from local, provincial/territorial, and national organizations completed an online survey assessing capacity to adopt, implement, and promote physical activity. Descriptive statistics and one-way analyses of variance were conducted to examine the objectives.
Results: Response rate for opening an email survey invitation and consenting to participate was 40.6% (685/1688) and 540 surveys were completed. Awareness of ParticipACTION increased from 54.6% at baseline to 93.9% at follow-up (Objective 1). Findings at both baseline and follow-up reflected good organizational capacity to adopt, implement and promote physical activity (Objective 2) although some varied by organizational sector and mandate (Objective 3). Most respondents reported that ParticipACTION provided positive leadership (65.3%), but there was less agreement regarding ParticipACTION's facilitation of infrastructure (44.0%) or organizational will/motivation (47.1%)(Objective 4).
Conclusion: Canadian organizations continue to report having good capacity to adopt, implement, and promote physical activity. There was no discernible change in capacity indicators five years after ParticipACTION's relaunch although its broader contribution to the physical activity sector was endorsed.
Introduction: ParticipACTION est un organisme canadien relancé en 2007 dédié à la communication et au marketing social en matière d’activité physique. Cette étude porte sur le pouvoir d'action des organismes canadiens dans l'adoption, la mise en oeuvre et la promotion des initiatives en ce domaine. Nos objectifs étaient de comparer les résultats de base (2008) avec les résultats de suivi (2013) en ce qui concerne (1) la connaissance de ParticipACTION, (2) la capacité d'un organisme à adopter, à mettre en oeuvre et à promouvoir des initiatives d’activité physique et (3) les différences potentielles en matière de pouvoir d'action d'une organisation en fonction de sa taille, de son secteur et de son mandat ainsi que (4) d’évaluer la perception de ParticipACTION cinq ans après sa relance.
Méthodologie: Dans le cadre de cette étude transversale, des représentants d’organismes locaux, provinciaux, territoriaux et nationaux ont rempli un questionnaire en ligne visant à évaluer la capacité de leur organisme à adopter, à mettre en oeuvre et à promouvoir des initiatives d’activité physique. Nous avons utilisé des méthodes de statistique descriptive et des analyses de variance à un facteur pour répondre à nos objectifs.
Résultats: Le taux de réponse correspondant aux personnes ayant ouvert le courriel d’invitation à répondre au sondage et ayant consenti à y participer était de 40,6 % (685/1 688). Au total, 540 questionnaires de sondage ont été remplis. Le taux de connaissance de ParticipACTION, qui se chiffrait à 54,6 % lors de l’étude initiale, avait atteint 93,9 % au moment du suivi (objectif 1). Tant les résultats initiaux que les résultats de suivi ont fait état d’un pouvoir d'action important des organismes dans l'adoption, la mise en oeuvre et la promotion d'initiatives d’activité physique (objectif 2), avec cependant de légères variations en fonction du secteur et du mandat de chaque organisme (objectif 3). La plupart des répondants ont affirmé que ParticipACTION exerçait un leadership positif (65,3 %), mais les avis étaient plus partagés quant à son rôle de conseil aux infrastructures (44,0 %) ou encore de soutien à la motivation organisationnelle (47,1 %) (objectif 4).
Conclusion: Les organismes canadiens font marque d’un pouvoir d'action important en matière d'adoption, de mise en oeuvre et de promotion d'initiatives d’activité physique. Cependant, cinq ans après la relance de ParticipACTION et malgré une meilleure reconnaissance de sa contribution globale au secteur de l’activité physique, aucun changement notable n’a été relevé dans les indicateurs mesurant le pouvoir d'action des organismes.
Keywords: health promotion; organizational capacity; physical activity.
Conflict of interest statement
GF, TB, SD, AEL, RER, MST and JS serve on the ParticipACTION Research Advisory Group.
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