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. 2018 Jun;10(3):249-252.
doi: 10.4300/JGME-D-17-00602.1.

Branding and Recruitment: A Primer for Residency Program Leadership

Eric Shappell, Nahzinine Shakeri, Abra Fant, Jeremy Branzetti, Michael Gisondi, Christine Babcock, James Ahn

Branding and Recruitment: A Primer for Residency Program Leadership

Eric Shappell et al. J Grad Med Educ. 2018 Jun.
No abstract available

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Figures

Figure
Figure
Branding Conceptual Framework (adapted from Botti4)
See this image and copyright information in PMC

References

    1. Porter SE., Razi AE., Ramsey TB. Novel strategies to improve resident selection by improving cultural fit: AOA critical issues. J Bone Joint Surg Am. 2017; 99 22: e120. - PubMed
    1. Kapferer JN. The New Strategic Brand Management. 3rd ed. London, England: Kogan Page; 2004.
    1. Accreditation Council for Graduate Medical Education. Self-study summary. https://www.acgme.org/Portals/0/PDFs/SelfStudy/SSSummary.docx. Accessed March 13, 2018.
    1. Botti S. Brand Management Lecture 1: Brands, Branding, and Brand Identity. London, England: London Business School; 2015.
    1. Kern DE., Thomas PA., Hughes MT. Curriculum Development for Medical Education: A Six-Step Approach. Baltimore, MD: Johns Hopkins University Press; 2009.

MeSH terms

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