Towards skin cancer prevention and early detection: evolution of skin cancer awareness campaigns in Australia
- PMID: 30190812
- PMCID: PMC6094686
- DOI: 10.2217/mmt.14.6
Towards skin cancer prevention and early detection: evolution of skin cancer awareness campaigns in Australia
Abstract
Since the 1980s, Australia's mass-media campaigns promoting skin cancer awareness, namely skin cancer-preventative behaviors and early detection, have targeted the general community as well as high-risk groups, including outdoor workers, schoolchildren and youths. During that time, campaigns have evolved in tone and method of delivery. Their messages are today accompanied by policies, supportive environments such as shade and access to quality sun-protection products governed by national standards. Early detection of skin cancer has been the other aim of these campaigns, and recent downturns in incidence rates, especially in the young, and the shift to mostly thin melanomas at diagnosis in Australia, may partly reflect some campaign success. However, sustained efforts are required for long-lasting skin cancer control.
Keywords: Australia; awareness; campaigns; early detection; prevention; skin cancer.
Conflict of interest statement
Financial & competing interests disclosure MR Iannacone was supported by the National Health and Medical Research Council of Australia (NHMRC) Program Grant (no. 552429). AC Green has received financial support in the past from L’Oreal Recherche for a research project. The authors have no other relevant affiliations or financial involvement with any organization or entity with a financial interest in or financial conflict with the subject matter or materials discussed in the manuscript apart from those disclosed. No writing assistance was utilized in the production of this manuscript.
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