What Accounts for Prosocial Behavior? Roles of Moral Identity, Moral Judgment, and Self-Efficacy Beliefs

Abstract

Prior research suggests that moral identity influences individuals' willingness to engage in prosocial behavior. Little attention, however, has been given to the roles of and relations between moral identity and other factors, such as moral judgment, in accounting for types of prosocial behavior in adolescence. The current study examined the extent to which moral identity, moral judgment, and social self-efficacy contribute to prosocial behaviors in adolescence. Approximately 338 adolescents (M_age = 13.4 years) completed measures of moral identity, moral judgment, social self-efficacy, and prosocial behavior. Teachers rated adolescents' prosocial behaviors, which largely corroborated the adolescents' self-reports. Moral identity was found to predict most types of prosocial behavior. Moral judgment and moral identity were related and jointly predicted altruistic prosocial behaviors, but did not predict helping in front of others. Further, moral identity mediated the relationships between moral judgment and some forms of prosocial behavior (e.g., emotional, volunteering). Self-efficacy beliefs were found to predict some types of prosocial behavior (e.g., public), perhaps providing adolescents with confidence to engage in prosocial action. Overall, moral identity was especially effective in directly accounting for prosocial behavior, and may act as a mediator to bridge the moral judgment-moral action gap among adolescents.

Keywords: Moral identity; moral judgment; prosocial behavior; self-efficacy.