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. 2019 Apr;28(2):419-427.
doi: 10.1002/jgc4.1090. Epub 2019 Jan 17.

Using the diffusion of innovations model to guide participant engagement in the genomics era

Katie L Lewis  1 , Flavia M Facio  1 , Courtney D Berrios  2   3
Affiliations

Using the diffusion of innovations model to guide participant engagement in the genomics era

Katie L Lewis et al. J Genet Couns. 2019 Apr.

Abstract

Exome and genome sequencing (EGS) are increasingly the genetic testing modalities of choice among researchers owing to their ready availability, low cost, and large data output. Recruitment of larger, more diverse cohorts into long-term studies with extensive data collection is fundamental to the success of EGS research and to the widespread benefit of genomic medicine to various populations. Effective engagement will be critical to meeting this demand. The Diffusion of Innovation (DOI) model provides a framework for how new technologies are adopted in communities, including antecedents of an individual's decision to adopt the technology, how the technology's attributes influence its acceptability, the predictors of sustained use of that technology, and its diffusion through society. We apply the DOI model to frame participant engagement in EGS research and to guide the proposal of potential strategies that aim to overcome forecasted challenges. Finally, we suggest a variety of ways genetic counselors can apply their skills and training to the development and implementation of these strategies.

Keywords: diffusion of innovation; diversity; early adopters; engagement; exome sequencing; genome sequencing.

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Conflict of interest statement

Conflict of Interest

Katie L. Lewis, Flavia M. Facio, and Courtney D. Berrios declare that they have no conflict of interest.

Figures

Figure 1:
Figure 1:
Innovation Decision Process
Figure 2:
Figure 2:
Adopter Categories over Time
See this image and copyright information in PMC

References

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