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. 1988 Oct;76(4):323-7.

The marketing audit: a new perspective on library services and products

P J Wakeley  1 , C Poole, E C Foster
Affiliations

The marketing audit: a new perspective on library services and products

P J Wakeley et al. Bull Med Libr Assoc. 1988 Oct.

Abstract

A marketing audit enables a library to look at audiences, services, and products with a structured approach. The audit can be used to assess operations and to provide a framework for ongoing decision making, evaluation, and long-range planning. An approach to the audit process is presented and its application is demonstrated in a case study featuring the American Hospital Association Resource Center.

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