Competing interests: We have read and understood BMJ policy on declaration of interests and declare the following: DR was a member of the external reference group that contributed commentaries to the authors of Universal PersonalisedCare, and a coauthor of the Realising the Value final report and other outputs. National Voices is one of the voluntary sector partners in the Health and Wellbeing Alliance, which is funded by the Department of Health and Social Care to work in strategic partnership with NHS England.