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. 2020 Feb;111(1):50-59.
doi: 10.17269/s41997-019-00189-1. Epub 2019 Apr 25.

Promoting Inuit health through a participatory whiteboard video

Manpreet Saini  1 , Steven Roche  2   3 , Andrew Papadopoulos  2 , Nicole Markwick  4 , Inez Shiwak  5 , Charlie Flowers  2   6 , Michele Wood  7 , Victoria L Edge  8 , James Ford  9 ; Rigolet Inuit Community Government; Nunatsiavut Government; IHACC Research Team; Carlee Wright  10 , Sherilee L Harper  2   10
Collaborators, Affiliations

Promoting Inuit health through a participatory whiteboard video

Manpreet Saini et al. Can J Public Health. 2020 Feb.

Abstract
in English, French

Setting: The Inuit community of Rigolet experiences greater rates of self-reported acute gastrointestinal illness (AGI) compared to southern Canada.

Intervention: A whiteboard video tool was collaboratively developed by Rigolet youth, community members, the research team and key regional stakeholders to share public health recommendations for reducing the risk of AGI. The video debuted in Rigolet at a community event in August 2016 and was later provided online for community members and local and regional health departments. Interviews and focus group discussions were used to evaluate the ability of the video to communicate public health information to community members in Rigolet.

Outcomes: Community and government viewers reported that the whiteboard video was novel and engaging. Evaluation participants believed the video was suitable for promoting Inuit health because of the use of locally relevant visuals and narrative, which reflect Inuit art and storytelling traditions. Furthermore, participants indicated that the video co-development process was critical to ensuring community relevance of the video. Short-term outcome results suggest the video can reinforce health knowledge and potentially encourage behavioural change.

Implications: The results suggest this whiteboard video was an effective tool to share information and could increase intention to change behaviours to reduce the risk of AGI in Rigolet. While tools like the whiteboard video are gaining popularity, the participatory approach was used to develop the video, and its use in an Inuit context illustrates its innovation and novelty. This tool may be a useful health promotion tool among Indigenous communities in Canada.

Lieu: Dans le village inuit de Rigolet, les taux de maladie gastrointestinale aiguë (MGA) autodéclarée sont plus élevés que dans le Sud du Canada.

Intervention: Des jeunes et des résidents de Rigolet, notre équipe de recherche et les principaux acteurs régionaux ont créé ensemble une vidéo sur tableau blanc pour diffuser des recommandations de santé publique sur la réduction du risque de MGA. La vidéo a été présentée à Rigolet en août 2016 dans le cadre d’une activité socioculturelle, puis mise en ligne pour les résidents et les services de santé locaux et régionaux. Au moyen d’entretiens et de groupes de discussion, nous avons cherché à déterminer dans quelle mesure cette vidéo permet de communiquer des informations de santé publique aux résidents de Rigolet.

Résultats: Les résidents et les fonctionnaires qui ont visionné la vidéo sur tableau blanc l’ont trouvée innovante et captivante. Selon les participants de l’évaluation, c’est un bon outil de promotion de la santé pour les Inuits parce qu’elle utilise des images et des mots ancrés dans les traditions artistiques et narratives inuites. Les participants ont aussi indiqué que le processus de création concertée a été essentiel à la création d’une vidéo pertinente pour les résidents. Selon les résultats à court terme, cette vidéo peut renforcer les connaissances sur la santé et peut-être encourager la modification des comportements.

Conséquences: Les résultats indiquent que cette vidéo sur tableau blanc est un outil efficace pour diffuser de l’information et qu’elle pourrait accroître les intentions de changer de comportements afin de réduire le risque de MGA à Rigolet. Les outils comme les vidéos sur tableau blanc gagnent en popularité, mais la démarche participative employée pour créer la vidéo, et son utilisation dans un contexte inuit, illustrent son caractère novateur. Ce pourrait être un bon outil de promotion de la santé dans les communautés autochtones du Canada.

Keywords: Acute gastrointestinal illness; Community-based participatory research (CBPR); Health promotion; Inuit; Nunatsiavut; Whiteboard video.

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Figures

Fig. 1
Fig. 1
The participatory whiteboard video development process used in a public health campaign to share public health messaging around acute gastrointestinal illness in Rigolet, Canada
Fig. 2
Fig. 2
Illustrative photos of community events used for the co-development and presentation of the whiteboard video with Rigolet community members, health professionals, and decision makers. a–d Youth workshop activities and outcomes. e, f Community open house to share work and obtain community input
Fig. 3
Fig. 3
Description of interviews, focus group discussions and surveys conducted in Happy Valley-Goose Bay and Rigolet, Canada in July 2015 and August/September 2016, including location, number of participants, participant characteristics and average duration of each data collection activity
Fig. 4
Fig. 4
Images from the whiteboard video “Keeping Stomach Illness Out of Rigolet”. Images share messaging around a washing hands for 20 s, b storing food appropriately, c cooking food thoroughly, d boiling brook water after heavy rain and snowfall and e cleaning water containers. f A summary list of all key messages described through the video was also provided at the end of the video
See this image and copyright information in PMC

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