Cancer hospital advertising and outcomes: trust the messenger?
- PMID: 31162089
- PMCID: PMC7539685
- DOI: 10.1016/S1470-2045(19)30316-X
Cancer hospital advertising and outcomes: trust the messenger?
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References
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- Schwartz LM, Woloshin S. Medical marketing in the united states, 1997–2016. JAMA 2019; 321(1): 80–96. - PubMed
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- Rosenthal E. Ask Your Doctor if This Ad Is Right for You. The New York Times. 2016 February 28, 2016.
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- Begg CB, Cramer LD, Hoskins WJ, Brennan MF. Impact of hospital volume on operative mortality for major cancer surgery. JAMA 1998; 280(20): 1747–51. - PubMed
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