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Comparative Study
. 2019 Sep:38 Suppl 2:59-67.
doi: 10.1111/ajag.12647.

What you say and what I want: Priorities for public health campaigning and initiatives in relation to dementia

Irja Haapala  1   2 , Ashley Carr  1 , Simon Biggs  1   3   4
Affiliations
Comparative Study

What you say and what I want: Priorities for public health campaigning and initiatives in relation to dementia

Irja Haapala et al. Australas J Ageing. 2019 Sep.

Abstract

Objective: To examine the overlap between priorities expressed by representatives from national and local campaigning organisations and the views of key voices in relation to dementia.

Methods: Semi-structured, in-depth telephone interviews were conducted with 19 representatives from campaigning organisations, including nine countries and six local community initiatives in Australia. Responses were categorised into nine priorities. Views were compared to the voices of people with dementia (n = 19), carers (n = 28), and health-care (n = 21), social work (n = 23) and service professionals (n = 20).

Results: Local groups prioritised user-led decision-making and community normalising agendas. National groups were influenced by service frameworks and increasing public awareness. Professional and carer groups focused on increasing understanding and communication skills while people with dementia valued being a normal part of society.

Conclusion: Future campaigning should use both national and local approaches to changing social relations, through interpersonal connections, advocacy and social mobilisation, to promote a normalising approach to attitude change.

Keywords: attitudes to health; campaign; communication; dementia; public health; social attitudes.

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References

REFERENCES

    1. Matthews FE, Stephan BCM, Robinson L, et al. A two decade dementia incidence comparison from the cognitive function and ageing studies I and II. Nat Commun. 2016;7:11398.
    1. Phillipson L, Hall D, Cridland E, et al. Involvement of people with dementia in raising awareness and changing attitudes in a dementia friendly community pilot project. Dementia. 2018;1-16.
    1. Biggs S. Negotiating Ageing: Cultural Adaptation to the Prospect of a Long Life. London: Routledge; 2018.
    1. OECD. Addressing Dementia: The OECD Response. OECD Health Policy Studies. 2015. Paris: OECD Publishing.
    1. Dementia Alliance International. Dementia Alliance International. http://www.dementiaallianceinternational.org/. Accessed November 29, 2018.

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