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. 2020 Feb;35(2):100-104.
doi: 10.1016/j.tree.2019.10.009. Epub 2019 Dec 3.

Considering Complexity: Animal Social Networks and Behavioural Contagions

Josh A Firth  1
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Considering Complexity: Animal Social Networks and Behavioural Contagions

Josh A Firth. Trends Ecol Evol. 2020 Feb.

Abstract

The spread of behaviours through animal social networks have often been considered as 'simple contagions'. However, research across other disciplines now provides substantial grounding for the 'complex contagion' of behaviours. The study of animal behaviour could benefit greatly from generally expanding to incorporate these new insights.

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