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. 2021 Jan;17(1):1984-1987.
doi: 10.1016/j.sapharm.2020.03.017. Epub 2020 Mar 26.

Community pharmacists and communication in the time of COVID-19: Applying the health belief model

Ronald Ron Carico Jr  1 , Jordan Sheppard  2 , C Borden Thomas  3
Affiliations

Community pharmacists and communication in the time of COVID-19: Applying the health belief model

Ronald Ron Carico Jr et al. Res Social Adm Pharm. 2021 Jan.

Abstract

The emergence of the novel coronavirus disease (COVID-19) pandemic presents an unprecedented health communications challenge. Healthcare providers should reinforce behaviors that limit the spread of the pandemic, including social distancing and remaining in the home whenever possible. Formal communications toolkits may not be prepared in a timely fashion. Community pharmacists can reinforce mitigation behaviors by applying the health belief model (HBM). This commentary provides an overview of the HBM and offers suggestions on how community pharmacists can use it as a guide to patient communication in these uncertain contexts.

Keywords: Communication; Coronavirus/COVID; Health belief model; Pandemic.

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Figures

Fig. 1
Fig. 1
The Health Belief Model.7.
See this image and copyright information in PMC

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