Skip to main page content
U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Access keys NCBI Homepage MyNCBI Homepage Main Content Main Navigation
. 2020 Aug:116:176-182.
doi: 10.1016/j.jbusres.2020.05.030. Epub 2020 May 21.

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Hongwei He  1 , Lloyd Harris  2
Affiliations

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Hongwei He et al. J Bus Res. 2020 Aug.

Abstract

In this article, we offer some initial examination on how Covid-19 pandemic can influence the developments of CSR and marketing. We argue that Covid-19 pandemic offers a great opportunity for businesses to shift towards more genuine and authentic CSR and contribute to address urgent global social and environmental challenges. We also discuss some potential directions of how consumer ethical decision making will be shifted to due to the pandemic. In our discussion of marketing, we outline how we believe marketing is being affected by this pandemic and how we think this will change, not only the context of marketing, but how organizations approach their strategic marketing efforts. We end the paper with a identifying a number of potentially fruitful research themes and directions.

Keywords: Business ethics; Consumer ethical decision making; Corporate social responsibility; Covid-19; Marketing; Marketing philosophy.

PubMed Disclaimer

References

    1. Abbruzzese, J., D. Ingram and S. Click (2020), ‘The coronavirus pandemic drove life online. It may never return: What passes for normal life now happens almost entirely online’, NBC News, 28th March, 2020, available at: https://www.nbcnews.com/tech/internet/coronavirus-pandemic-drove-life-on..., Accessed 19th April 2020.
    1. Anwar Y. and El-Bassiouny N. (2020) Marketing and the Sustainable Development Goals (SDGs): A Review and Research Agenda. In: Idowu S., Schmidpeter R., Zu L. (eds) The Future of the UN Sustainable Development Goals. CSR, Sustainability, Ethics & Governance. Springer, Cham.
    1. Armstrong, Mark (2020). ‘Coronavirus crisis sparks race for inventive solutions’, Euronews, 2st March 2020, Accessible at: www.euronews.com/2020/03/21/coronavirus-crisis-sparks-race-for-inventive..., Accessed 19th April 2020.
    1. BBC ‘Coronavirus: Vodafone offers 30 days free mobile data’, The BBC. 2020. 2020 accessed at: Https://www.bbc.co.uk/news/technology-52066048, accessed 18 April,
    1. BBC (2020b), ‘Alibaba's Ma donates coronavirus test kits to US’, The BBC, accessible at: https://www.bbc.co.uk/news/business-51904379, accessed 18 April, 2020.