Ten considerations for effectively managing the COVID-19 transition
- PMID: 32581299
- DOI: 10.1038/s41562-020-0906-x
Ten considerations for effectively managing the COVID-19 transition
Abstract
Governments around the world have implemented measures to manage the transmission of coronavirus disease 2019 (COVID-19). While the majority of these measures are proving effective, they have a high social and economic cost, and response strategies are being adjusted. The World Health Organization (WHO) recommends that communities should have a voice, be informed and engaged, and participate in this transition phase. We propose ten considerations to support this principle: (1) implement a phased approach to a 'new normal'; (2) balance individual rights with the social good; (3) prioritise people at highest risk of negative consequences; (4) provide special support for healthcare workers and care staff; (5) build, strengthen and maintain trust; (6) enlist existing social norms and foster healthy new norms; (7) increase resilience and self-efficacy; (8) use clear and positive language; (9) anticipate and manage misinformation; and (10) engage with media outlets. The transition phase should also be informed by real-time data according to which governmental responses should be updated.
References
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- World Health Organization. Pandemic Influenza Risk Management: A WHO guide to inform and harmonize national and international pandemic preparedness and response (World Health Organization, 2017).
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- World Health Organization, Regional Office for Europe. Strengthening and adjusting public health measures throughout the COVID-19 transition phases. Policy considerations for the WHO European Region, 24 April 2020. http://www.euro.who.int/en/health-topics/health-emergencies/coronavirus-... (2020).
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