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. 1988 Dec;38(317):559-62.

Why family doctors should not advertise

J T Hart

Why family doctors should not advertise

J T Hart. J R Coll Gen Pract. 1988 Dec.

Abstract

Medical care is a form of production of values, but not of commodities. This article argues that advertising as it is normally understood is not appropriate to general practitioner care. Acceptance of advertising by the medical profession would assist in the commercialization of a currently non-commercial relationship between doctors and patients. We should refuse to take this step and accept our responsibility to devise better futures than the market has so far been able to provide.

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Comment in

  • The advertising debate.
    [No authors listed] [No authors listed] J R Coll Gen Pract. 1989 Mar;39(320):121-2. J R Coll Gen Pract. 1989. PMID: 2555492 Free PMC article. No abstract available.

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