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. 2020 Aug:87:101863.
doi: 10.1016/j.jairtraman.2020.101863. Epub 2020 Jul 16.

European airlines' strategic responses to the COVID-19 pandemic (January-May, 2020)

Sascha Albers  1   2 , Volker Rundshagen  3
Affiliations

European airlines' strategic responses to the COVID-19 pandemic (January-May, 2020)

Sascha Albers et al. J Air Transp Manag. 2020 Aug.

Abstract

This paper analyzes airline reactions to the COVID-19 crisis in the spring months of 2020 along the typical crisis response strategies of retrenchment, persevering, innovating, and exit. Based on the content analysis of 148 news items filtered from a daily aviation industry newsletter published during the unfolding of the crisis in Europe (from January 6 to June 2), the paper specifies and differentiates European airlines' strategic responses, outlines key implications for the post-COVID-19 competitive landscape, and raises attention points for managers and policy makers.

Keywords: Airline strategy; COVID-19; Crisis response; Europe; Pandemic; State aid.

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Figures

Fig. 1
Fig. 1
Timeline of European airline strategic responses to COVID-19.
See this image and copyright information in PMC

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