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. 2020 Jul 1;30(Suppl_3):iii34-iii37.
doi: 10.1093/eurpub/ckaa050.

Cessation behaviours among smokers of menthol and flavoured cigarettes following the implementation of the EU Tobacco Products Directive: findings from the EUREST-PLUS ITC Europe Surveys

Collaborators, Affiliations

Cessation behaviours among smokers of menthol and flavoured cigarettes following the implementation of the EU Tobacco Products Directive: findings from the EUREST-PLUS ITC Europe Surveys

Mateusz Zatoński et al. Eur J Public Health. .

Abstract

The European Tobacco Products Directive (TPD) introduced a ban on characterizing flavours in cigarettes (2016), including menthol (2020). The longitudinal data analysis of the EUREST-PLUS International Tobacco Control (ITC) Project Europe Surveys (n = 16 534; Wave 1 in 2016 and Wave 2 in 2018) found significant but small declines in the weighted prevalence of menthol (by 0.94%; P = 0.041) and other flavoured cigarette use (by 1.32%; P < 0.001) following the 2016 TPD. The declines tended to be driven primarily by the menthol and flavoured cigarette (MFC) smokers switching to unflavoured tobacco. Cigarette consumption declined between waves, but there were no statistically significant difference in decline between MFC and unflavoured tobacco smokers on smoking and cessation behaviours between the waves.

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Figures

Figure 1
Figure 1
Changes in smoking status and preferences for the usual cigarette flavour from pre-TPD to post-TPD among smokers who were classified as menthol, other flavours and unflavoured tobacco users at the pre-TPD wave and who were successfully follow-up at the post-TPD wave. For further details see table 1. Note: Among menthol users at pre-TPD, by post-TPD: 51.6% continued to smoke menthol cigarettes, 22.8% switched to unflavoured tobacco, 14% quit smoking completely, 8.0% no longer reported having a usual flavour brand, 3.4% became dual users with e-cigarettes (together with any other cigarette brand type) and 0.3% witched to other flavoured tobacco. The width of the lanes is not to scale with the marginal proportions—the lanes for each flavour at Wave 1 represent 100% of the particular flavours users

References

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