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Review
. 2020 Dec;19(12):3210-3212.
doi: 10.1111/jocd.13768. Epub 2020 Oct 23.

Growth of cosmetic procedures in millennials: A 4.5-year clinical review

Jordan V Wang  1 , Lisa Akintilo  2 , Roy G Geronemus  1   2
Affiliations
Review

Growth of cosmetic procedures in millennials: A 4.5-year clinical review

Jordan V Wang et al. J Cosmet Dermatol. 2020 Dec.

Abstract

This commentary examines the rise of cosmetic procedures in millennials. With the increasing popularity of aesthetic treatments and the growing share of patients who are millennials, it is important for physicians to understand the current trends, which can offer insights to better forecast patient demand and optimize practice management. Although it has been anecdotally reported that the popularity of cosmetic procedures has increased with millennials, available data on consumer behavior is limited. Our data fills this gap in the literature by examining the patterns of cosmetic procedures in millennials and discussing reasons for these findings. Our data proves an overall upward trend and also breaks down these trends for various individual procedures. Physicians can utilize this information to optimize marketing strategies for millennials in order to capture greater market share and potentially increase practice revenues.

Keywords: aesthetics; body contouring; dermatology; lasers; skin aging.

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References

REFERENCES

    1. American Society for Dermatologic Surgery. Survey on dermatologic procedures: report of 2018 procedures. https://www.asds.net/portals/0/PDF/procedures-survey-results-presentatio.... Accessed September 24, 2020
    1. Wang JV, Zachary CB, Saedi N. Factors influencing consumer decisions in aesthetics: selection of procedures and practitioners. Dermatol Surg. 2020. (Epub ahead of print)
    1. Wang JV, Murgia RD, Albornoz CA, Saedi N. Millennial perspectives on body-contouring procedures: a national survey. Dermatol Surg. 2020. (Epub ahead of print)
    1. Wang JV, Albornoz CA, Goldbach H, et al. Experiences with medical spas and associated complications: a survey of aesthetic practitioners. Dermatol Surg. 2020. (Epub ahead of print)
    1. Wang JV, Rieder EA, Schoenberg E, Zachary CB, Saedi N. Patient perception of beauty on social media: Professional and bioethical obligations in esthetics. J Cosmet Dermatol. 2020;19(5):1129-1130.

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