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. 2021 Jul;53(7):602-607.
doi: 10.1016/j.jneb.2020.10.001. Epub 2020 Oct 29.

WIC Participants' Perspectives About Online Ordering and Technology in the WIC Program

Meghan C Zimmer  1 , Jacob Beaird  2 , Elizabeth T Anderson Steeves  3
Affiliations

WIC Participants' Perspectives About Online Ordering and Technology in the WIC Program

Meghan C Zimmer et al. J Nutr Educ Behav. 2021 Jul.

Abstract

Objective: The objective of this study was to assess the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) participants' perceptions about ordering WIC groceries online.

Methods: Qualitative semistructured interviews were conducted with 24 WIC participants in East Tennessee from May to October 2019. Interviews were transcribed verbatim and analyzed using a grounded theory approach.

Results: Participants were interested in online ordering and spoke favorably about delivery and pickup options. Participants were willing to pay $2-5 to order online, though they were more willing to pay for a home or curbside delivery than an in-store pickup. Participants suggested additional ways to integrate technology into WIC food retail operations, such as providing benefit balances via text message and developing a mobile phone application for Tennessee WIC.

Conclusions and implications: Findings can inform pilot tests for WIC online ordering.

Keywords: WIC; Women, Infants, and Children program; food assistance; online grocery ordering; qualitative research.

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