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. 2021 Jun;61(6):1822-1829.
doi: 10.1111/trf.16334. Epub 2021 Feb 26.

New blood donors in times of crisis: Increased donation willingness, particularly among people at high risk for attracting SARS-CoV-2

Marloes L C Spekman  1 , Steven Ramondt  1   2 , Franke A Quee  1 , Femmeke J Prinsze  1 , Elisabeth M J Huis In 't Veld  1   3 , Katja van den Hurk  1 , Eva-Maria Merz  1   4
Affiliations

New blood donors in times of crisis: Increased donation willingness, particularly among people at high risk for attracting SARS-CoV-2

Marloes L C Spekman et al. Transfusion. 2021 Jun.

Abstract

Background: Traditionally, during crises the number of new blood donors increases. However, the current coronavirus disease 2019 (COVID-19) pandemic created additional barriers to donate due to governmental prevention measures and increased personal health risks. In this report, we examined how the pandemic affected new donor registrations in the Netherlands, especially among groups with higher risk profiles for severe COVID-19. Additionally, we explored the role of media for blood donation and new donor registrations.

Study design and methods: We analyzed new donor registrations and attention for blood donation in newspapers and on social media from January until May 2020, in comparison to the same period in 2017 to 2019.

Results: After the introduction of nationwide prevention measures, several peaks in new donor registrations occurred, which coincided with peaks in media attention. Interestingly, people with a higher risk profile for COVID-19 (e.g., due to age or region of residence) were overrepresented among new registrants.

Discussion: In sum, the first peak of the current pandemic has led to increased new blood donor registrations, despite the associated increased health risks. Time and future studies will have to tell whether these new donors are one-off 'pandemic' donors or if they will become regular, loyal donors.

Keywords: COVID-19; blood donors; crisis; pandemic.

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Conflict of interest statement

The authors have no conflicts of interest to declare.

Figures

FIGURE 1
FIGURE 1
Weekly new donor registrations during January–May in 2017–2019 and 2020. The gray bars indicate the number of confirmed SARS‐CoV‐2 infections in the Netherlands in that particular week (cf. secondary axis on the right) [Color figure can be viewed at wileyonlinelibrary.com]
FIGURE 2
FIGURE 2
Mentions of ‘Sanquin’ or ‘blood donation’ in social media posts in January–May 2020. Dotted horizontal lines represent imposition of infection prevention measures by the Dutch government (cf. Figure 1) [Color figure can be viewed at wileyonlinelibrary.com]
FIGURE 3
FIGURE 3
Mentions of ‘Sanquin’ in newspapers (both national and regional) in January–May 2020. Dotted horizontal lines represent imposition of infection prevention measures by the Dutch government (cf. Figure 1) [Color figure can be viewed at wileyonlinelibrary.com]
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