Skip to main page content
U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Access keys NCBI Homepage MyNCBI Homepage Main Content Main Navigation
Observational Study
. 2021 Mar 23;21(1):121.
doi: 10.1186/s12905-021-01256-x.

The HER Salt Lake media campaign: comparing characteristics and outcomes of clients who make appointments online versus standard scheduling

Kyl Myers  1 , Jessica N Sanders  1 , Cristen Dalessandro  2 , Corinne D Sexsmith  1 , Claudia Geist  3 , David K Turok  1
Affiliations
Observational Study

The HER Salt Lake media campaign: comparing characteristics and outcomes of clients who make appointments online versus standard scheduling

Kyl Myers et al. BMC Womens Health. .

Abstract

Background: Little research has examined how media outreach strategies affect the outcomes of contraceptive initiatives. Thus, this paper assesses the potential impact of an online media campaign introduced during the last six months of a contraceptive initiative study based in Salt Lake City, UT (USA).

Methods: During the last six months of the HER Salt Lake Contraceptive Initiative (September 2016-March 2017), we introduced an online media campaign designed to connect potential clients to information about the initiative and a brief (9-item) appointment request form (via HERsaltlake.org). Using linked data from the online form and electronic medical records, we examine differences in demographics, appointment show rates, and contraceptive choices between "online requester" clients who made clinical appointments through the online form (n = 356) and "standard requester" clients who made appointments using standard scheduling (n = 3,051). We used summary statistics and multivariable regression to compare groups.

Results: The campaign logged 1.7 million impressions and 15,765 clicks on advertisements leading to the campaign website (HERSaltLake.org). Compared to standard requesters, online requesters less frequently reported a past pregnancy and were more likely to be younger, white, and to enroll in the survey arm of the study. Relative to standard requesters and holding covariates constant, online requesters were more likely to select copper IUDs (RRR: 8.14), hormonal IUDs (RRR: 12.36), and implants (RRR: 10.75) over combined hormonal contraceptives (the contraceptive pill, patch, and ring). Uptake of the contraceptive injectable, condoms, and emergency contraception did not differ between groups.

Conclusion: Clients demonstrating engagement with the media campaign had different demographic characteristics and outcomes than those using standard scheduling to arrange care. Online media campaigns can be useful for connecting clients with advertised contraceptive methods and initiatives. However, depending on design strategy, the use of media campaigns might shift the demographics and characteristics of clients who participate in contraceptive initiatives.

Trial registration: Clinicaltrials.gov identifier NCT02734199, Registered 12 April 2016-Retrospectively registered, https://clinicaltrials.gov/ct2/show/NCT02734199 .

Keywords: Contraceptive initiative; Contraceptives; LARCs; Media campaign.

PubMed Disclaimer

Conflict of interest statement

The last author (DKT) serves as a consultant for Sebela Pharmaceuticals. The other authors report no conflicts of interest.

Figures

Fig. 1
Fig. 1
Example advertisements from the HER Salt Lake Period 3 media campaign
Fig. 2
Fig. 2
Participant inclusion/exclusion flow chart in context of larger contraceptive initiative study
Fig. 3
Fig. 3
Sample inclusion/exclusion flow chart—online requesters
See this image and copyright information in PMC

Similar articles

See all similar articles

Cited by

References

    1. Secura GM, Allsworth JE, Madden T, Mullersman JL, Peipert JF. The contraceptive CHOICE project: reducing barriers to long-acting reversible contraception. Am J Obstet Gynecol. 2010;203(115):e1–7. - PMC - PubMed
    1. Ricketts S, Klingler G, Schwalberg R. Game change in Colorado: widespread use of long-acting reversible contraceptives and rapid decline in births among young, low-income women. Perspect Sex Reprod Health. 2014;46:125–142. doi: 10.1363/46e1714. - DOI - PubMed
    1. McNicholas C, Madden T, Secura G, Peipert JF. The contraceptive CHOICE project round up: what we did and what we learned. Clin Obstet Gynecol. 2014;57:635–643. doi: 10.1097/GRF.0000000000000070. - DOI - PMC - PubMed
    1. Sanders JN, Myers K, Gawron LM, Simmons RG, Turok DK. Contraceptive method use during the community-wide HER Salt Lake contraceptive initiative. Am J Public Health. 2018;108:550–556. doi: 10.2105/AJPH.2017.304299. - DOI - PMC - PubMed
    1. Byker T, Myers C, Graff M. Can a social media campaign increase the use of long-acting reversible contraception? Evidence from a cluster randomized control trial using Facebook. Contraception. 2019;100:116–122. doi: 10.1016/j.contraception.2019.04.001. - DOI - PubMed

Publication types

Substances

Associated data

LinkOut - more resources