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. 2021 Mar;28(1_suppl):89-92.
doi: 10.1177/1757975921989505.

Which communication strategies can improve interventions aimed at tackling social inequalities in organized cancer screening in France?

Aurelie Bourmaud  1 , Franck Chauvin  2
Affiliations

Which communication strategies can improve interventions aimed at tackling social inequalities in organized cancer screening in France?

Aurelie Bourmaud et al. Glob Health Promot. 2021 Mar.

Abstract

Interventions to increase participation in cancer screening programs have been developed and evaluated by our research team. The results observed provide an opportunity to consider which methods of communication should be encouraged to improve those interventions. The objective of this commentary is to recommend communication strategies which should be adopted to efficiently reach and support disadvantaged individuals to engage in cancer screening, as a healthy behaviour.

Keywords: cancer screening and prevention; communication (including social marketing, education campaign, media communications, behaviour, health communication); healthcare disparities.

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Conflict of interest statement

Conflit d’intérêts: Judith Lapierre, infirmière, est l’un des membres fondateurs de l’OBNL; elle agit à titre de direction générale à temps partiel depuis la phase d’exploitation de l’habitation communautaire en 2015 et a démarré la clinique de santé préventive au sein de l’OBNL. L’infirmière Brigitte Kankindi intervient en soutien communautaire et pratiques préventives comme intervenante de l’habitat-santé. Dr Sylvain Croteau est le créateur et propriétaire de la plateforme SEKMED, utilisée dans le réseau de la santé. Il a développé en partenariat avec l’équipe, l’outil de suivi dans SEKMED pour le déploiement du programme et pour l’étude.

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