"Pretty hurts": Acceptance of hegemonic feminine beauty ideals and reduced sexual well-being among Black women

Abstract

Although women are expected to idealize and achieve hegemonic feminine beauty standards such as being slender and lighter skinned, few studies have examined how women's investment in achieving these restrictive feminine appearance ideals may influence their sexual attitudes and behaviors. Even less is known about Black women. We surveyed 640 Black college women to test hypotheses that endorsement of hegemonic beauty ideals would be positively associated with four dimensions of negative sexual affect (sexual guilt, shame, emotional distancing, and self-consciousness) and negatively associated with two dimensions of sexual agency (sexual assertiveness and satisfaction). Correlation and regression analyses showed that hegemonic beauty ideal acceptance was linked with greater sexual guilt, shame, emotional distancing, and sexual self-consciousness in addition to lower levels of sexual assertiveness and satisfaction. Findings highlight how endorsing restrictive, hegemonic standards of beauty is associated with Black women's reduced sexual affect and sexual agency.

Keywords: Black women; Femininity; Hegemonic beauty ideals; Sexual well-being.