Skip to main page content
U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Access keys NCBI Homepage MyNCBI Homepage Main Content Main Navigation
. 2021 May 3;16(5):e0250867.
doi: 10.1371/journal.pone.0250867. eCollection 2021.

The European tomato market. An approach by export competitiveness maps

María de Las Mercedes Capobianco-Uriarte  1 , Juan Aparicio  2 , Jaime De Pablo-Valenciano  1 , María Del Pilar Casado-Belmonte  1
Affiliations

The European tomato market. An approach by export competitiveness maps

María de Las Mercedes Capobianco-Uriarte et al. PLoS One. .

Abstract

Most empirical studies examining the export competitiveness of a country in a target market are undertaken by focusing on supply, only analysing the group of competing countries. In addition, if the target market to be analysed is extensive, like the European Union, it is generally analysed as a whole. This study presents an evaluation of the tomato export competitiveness, from a differentiated demand perspective, analysing its main customers markets in the context of European Union. The methodological framework is implemented through Constant Market Share to analyze variations in exports, allowing the portion attributable to competitiveness and segregation into general or specific competitiveness to be quantified. The Constant Market Share was adapted to focus on the differentiated demand so as to observe the influence of the worldwide crisis (2007/08) on the European tomato market. This study allows the analysis of profile changes into the competitor exporting economies. As a contribution to the methodology, this study presents a new graphical way of representing the results of Constant Market Share methodology by means of export competitiveness maps in the European tomato market for the group for each main competitor in each European client market. According to our results, Spain and Belgium are candidate countries to be competitive in the main European markets.

PubMed Disclaimer

Conflict of interest statement

The authors have declared that no competing interests exist.

Figures

Fig 1
Fig 1. Tomato world production, harvested area, yield and world exportation (2005–2016).
Fig 2
Fig 2. World trade of fresh vegetables sector and other vegetable products (2016).
Fig 3
Fig 3. Main tomatoes exporting regional commercial areas and countries (2016).
Fig 4
Fig 4. Main tomatoes importing regional commercial areas and countries (2016).
Fig 5
Fig 5. NAFTA and EU28 imports, exports and intratrade of tomatoes (2016).
Fig 6
Fig 6. Evolution of the tomatoes export volume of competitors in the European market (2005–2016).
Fig 7
Fig 7. Main European suppliers for importing markets of tomatoes (2016).
Fig 8
Fig 8. Evolution of the tomato production of export competitors in the European market (2005–2016).
Fig 9
Fig 9. Seasonal imports/exports of the main tomato re-exporters in the European market (2005–2016).
Fig 10
Fig 10. Evolution of scientific production in “Constant Market Share” methodology per year (1971–2018).
Fig 11
Fig 11. Response curve of normalized data of general competitiveness.
Fig 12
Fig 12. Response curve of normalized data of specific competitiveness.
Fig 13
Fig 13. Distribution of the general competitiveness indexes before and after the normalization.
Fig 14
Fig 14. Distribution of the specific competitiveness indexes before and after the normalization.
Fig 15
Fig 15. Two-dimensional export competitiveness system for Constant Market Share.
Fig 16
Fig 16. Competitiveness map for competing countries group in the German market.
Fig 17
Fig 17. Competitiveness map for competing countries group in the French market.
Fig 18
Fig 18. Competitiveness map for competing countries group in the British market.
See this image and copyright information in PMC

References

    1. Organization for Economic Co-operation and Development and the Food and Agriculture Organization. Agricultural Outlook report 2014–2023. 2014. http://www.fao.org/3/a-i3818e.pdf [31/01/2019].
    1. Van Rijswick, C. World Vegetable Map 2018: More than Just a Local Affair. Rabobank Report. 2018. https://research.rabobank.com/far/en/sectors/regional-food-agri/world_ve... [30/08/2018].
    1. Capobianco-Uriarte M.M., Aparicio J. & De Pablo-Valenciano J. Analysis of Spain´s competitiveness in the European tomato market: An application of the Constant Market Share method. Journal of Spanish Agricultural Research. 2017; 15:1.
    1. Porter M. The Competitive Advantages of Nations. Harvard Business Review March-April. 1990: 73–91.
    1. Fideicomisos Instituidos en Relación con la Agricultura. Panorama agroalimentario–Tomate rojo. Direecion de investigación y evaluación económica y sectorial. 2016. https://www.gob.mx/cms/uploads/attachment/file/200635/Panorama_Agroalime....

Publication types