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. 2022 Mar;46(2):434-448.
doi: 10.1111/ijcs.12691. Epub 2021 Apr 22.

Food packaging during the COVID-19 pandemic: Consumer perceptions

Affiliations

Food packaging during the COVID-19 pandemic: Consumer perceptions

Robert Kitz et al. Int J Consum Stud. 2022 Mar.

Abstract

While plastics play an important role in the safety, shelf-life, and affordability of many foods, their mismanagement as waste presents a serious environmental problem. In 2019, governments in Canada and globally were poised to take legislative action to curb the use of single-use plastics, with strong public support. However, the COVID-19 pandemic has since disrupted those initiatives as well as the public sentiment underlying them. The aim of our study is to measure changes in Canadian consumers' attitudes toward single-use plastic food packaging, from Summer 2019 to Summer 2020. The methodology relies on two, representative surveys of the Canadian population, carried out in May 2019 (n = 1,094) and in June 2020 (n = 977). Our measures explored potential impacts on consumer perceptions, driven both by new food safety concerns during the pandemic and also by increased price consciousness during a time of economic recession. We found that 55% of respondents were more concerned about food safety since COVID-19, and that 50% of respondents had become more price conscious when buying groceries. However, we found only a slight decline in motivation to reduce plastics - though with a sharper reduction among males. A stronger shift was seen in attitudes towards policy, where our results show a clear decline in support for tighter regulations or bans on single-use plastics, along with an increase in consumers' willingness to pay for biodegradable alternatives. These findings suggest a more difficult road ahead for legislative approaches, but also potential opportunities for market-based strategies and innovations in the food sector.

Keywords: COVID‐19 pandemic; consumer responses; food packaging; food safety crisis; single‐use plastics.

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Conflict of interest statement

No authors have any conflicts of interest to report.

Figures

FIGURE 1
FIGURE 1
Conceptual framework of the study
FIGURE 2
FIGURE 2
Comparison of Responses, 2019–2020: ‘I am personally motivated to reduce the amount of single‐use plastic food packaging because of its environmental impacts’
FIGURE 3
FIGURE 3
Comparison of Responses, 2019–2020: ‘Regulations to reduce consumption of single‐use plastic packaging for food should be strengthened in Canada’
FIGURE 4
FIGURE 4
Comparison of Responses, 2019–2020: ‘I am willing to pay more for an item containing biodegradable packaging’
FIGURE 5
FIGURE 5
Respondents ranking of the importance of new safety concerns during COVID‐19, to their decision to purchase plastics packaged foods
FIGURE 6
FIGURE 6
Responses to the 2020 Survey: ‘Since the beginning of the COVID‐19 pandemic, I have been more concerned about the safety of my food’
FIGURE 7
FIGURE 7
Responses to the 2020 Survey: ‘Since the beginning of the COVID‐19 pandemic, I have been more price conscious when shopping for groceries’

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