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Editorial
. 2022;50(1):13-21.
doi: 10.1007/s11747-021-00806-x. Epub 2021 Aug 19.

Reimagining marketing strategy: driving the debate on grand challenges

Ko de Ruyter  1 , Debbie Isobel Keeling  2 , Kirk Plangger  1 , Matteo Montecchi  1 , Maura L Scott  3 , Darren W Dahl  4
Affiliations
Editorial

Reimagining marketing strategy: driving the debate on grand challenges

Ko de Ruyter et al. J Acad Mark Sci. 2022.
No abstract available

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Fig. 1
Fig. 1
Bibliometric visualization of the literature according to the Responsible, Resilient, and Respectful principles
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References

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    1. Hernandez M. Promoting stewardship behavior in organizations: A leadership model. Journal of Business Ethics. 2008;80:121–128. doi: 10.1007/s10551-007-9440-2. - DOI
    1. Keeling DI, Keeling K, de Ruyter K, Laing A. How value co-creation and co-destruction unfolds: A longitudinal perspective on dialogic engagement in health services interactions. Journal of the Academy of Marketing Science. 2021;49(2):236–257. doi: 10.1007/s11747-020-00737-z. - DOI
    1. Mick, D. G., Pettigrew, S., Pechmann, C. (Connie)., & Ozanne, J. L. (Eds.). (2012). Transformative consumer research for personal and collective well-being. Routledge.
    1. Whiteside, S. (2021), Mars makes the case of more responsible marketing, WARC paper accessed on June 7th, 2021, https://www.warc.com/content/paywall/article/event-reports/mars-makes-th...

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