Skip to main page content
U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Access keys NCBI Homepage MyNCBI Homepage Main Content Main Navigation
. 2022 May;23(4):663-673.
doi: 10.1007/s11121-021-01312-w. Epub 2021 Oct 9.

Development and Implementation of Businesses That Care in Zacatecas, Mexico

Eric C Brown  1 , Pablo A Montero-Zamora  2 , Jorge Ortíz Garcia  3 , Kathelyn Aviles  4 , Dalene Beaulieu  5 , Kevin P Haggerty  5
Affiliations

Development and Implementation of Businesses That Care in Zacatecas, Mexico

Eric C Brown et al. Prev Sci. 2022 May.

Abstract

As part of the Global Smart Drinking Goals campaign launched in 2018 in 6 "City Pilots" around the world, the Businesses That Care (BTC; Empresas Que se Cuidan in Spanish) prevention system was developed and implemented in Zacatecas, Mexico. BTC is a private business sector adaptation of the Communities That Care prevention system. BTC is designed to address underage alcohol use through a combination of a company-led prevention system, an adapted family-based prevention program with parents employed at participating companies, and environmental prevention strategies for company employees. BTC was designed to be congruent with other health and safety efforts in the region (e.g., media campaign, road safety, and school prevention efforts). This study presents the feasibility and adoption of the BTC system in Zacatecas. Process implementation measures indicated successful participant recruitment, retention, and adherence to intervention protocols. The first 4 stages of BTC implementation were completed within 14 months, with Stage 5 being interrupted by the COVID-19 pandemic. BTC Prevention Committee members, made up of employees from BTC participating companies, received 9 out of 10 BTC trainings/workshops during this time. Results provide evidence of the acceptability and feasibility for private companies to implement a prevention system approach for reducing youth alcohol use.

Keywords: Adaptation; Communities That Care; Prevention science; Risk and protective factors; System transformation.

PubMed Disclaimer

Conflict of interest statement

Dr. Eric C. Brown is a member of the AB InBev Foundation Scientific Partners Task Force and was consultant for the Foundation on underage drinking prevention during 2018. Other authors declare no conflict of interest.

References

    1. Arthur MW, Briney JS, Hawkins JD, Abbott RD, Brooke-Weiss BL, Catalano RF. Measuring risk and protection in communities using the Communities That Care Youth Survey. Evaluation and Program Planning. 2007;30:197–211. doi: 10.1016/j.evalprogplan.2007.01.009. - DOI - PubMed
    1. Arthur MW, Hawkins JD, Pollard JA, Catalano RF, Baglioni AJ., Jr Measuring risk and protective factors for substance use, delinquency, and other adolescent problem behaviors: The Communities That Care Youth Survey. Evaluation Review. 2002;26:575–601. - PubMed
    1. Cantizano, L., Correa, M., Eisenberg, N., Sanchez, M., & Beaulieu, D. (2019). Adaptations and lessons learned from the pilot implementation of the “Communities That Care” prevention system in Three Chilean communities (poster presentation). Presented at the Society for Prevention Research Annual Meeting, San Francisco, California
    1. Chilenski SM, Frank J, Summers N, Lew D. Public health benefits 16 years after a statewide policy change: Communities That Care in Pennsylvania. Prevention Science. 2019;20:947–958. doi: 10.1007/s11121-019-01028-y. - DOI - PubMed
    1. Communities That Care (CTC) International Committee Meeting. (2018). Washington DC

Publication types