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. 2021 Oct;20(10):3085-3092.
doi: 10.1111/jocd.14377. Epub 2021 Oct 10.

DTC genetic test for customized cosmetics in COVID-19 pandemic: Focused on women in their 40s and 60s in Seoul, Republic of Korea

Jinkyung Lee  1   2 , Ki Han Kwon  1
Affiliations

DTC genetic test for customized cosmetics in COVID-19 pandemic: Focused on women in their 40s and 60s in Seoul, Republic of Korea

Jinkyung Lee et al. J Cosmet Dermatol. 2021 Oct.

Abstract

Background: Severe acute respiratory syndrome coronavirus disease 19 (COVID-19) is attracting worldwide attention and has been declared an infectious disease by the World Health Organization (WHO), and accordingly, interest and meaning in health and well-being are expanding in recent years.

Aims: This paper attempted to investigate the recognition and development potential of customized cosmetics focusing on inner beauty products through DTC (Direct to Customer) genetic testing in the era of COVID-19 pandemic.

Patients/methods: The number of women included in the survey of consumers living in Seoul metropolitan city ranged from 40 to 60, and 380 women in Republic of Korea. Statistical processing of the data collected by the data analysis method is analyzed using the Statistical Package for Social Science (SPSS) WIN25.0 statistical package program through the process of data coding and data cleansing.

Results: In this study, the DTC genetic test, single, and/or combination treatment for customized inner beauty products and customized cosmetics were compared and analyzed, respectively. Accordingly, in keeping with the rapidly changing market conditions, we sought to study customized inner beauty and customized cosmetics recognition and purchasing behavior through DTC genetic testing in the unexplored era after COVID-19 pandemic. As a result, it was significantly more effective to use customized inner beauty and customized cosmetics after DTC genetic test (p < 0.001).

Conclusion: This study emphasizes that after the global COVID-19 pandemic worldwide that occurred after January 2020, the definition of health persistence, wellness, and well-dying associated with beauty and cosmetology is also evolving from the DTC genetic test. In our results, it was found for the first time that the intake of customized inner beauty preparations and the use of customized cosmetics would be more effective. In the above significant research results, it is believed that research on the combinational effect of customized inner beauty products and customized cosmetics is required in the global DTC genetic testing market.

Keywords: COVID-19; DTC genetic test; customized cosmetic; customized inner beauty products; purchase behavior.

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Conflict of interest statement

The authors of this manuscript do not have any conflicts of interest to disclose.

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