Skip to main page content
U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Access keys NCBI Homepage MyNCBI Homepage Main Content Main Navigation
Review
. 2021 Oct;20(10):3074-3079.
doi: 10.1111/jocd.14357. Epub 2021 Oct 10.

Changes in purchasing patterns in the beauty market due to Post-COVID-19: Literature review

Youngsil Ma  1   2 , Ki Han Kwon  1
Affiliations
Review

Changes in purchasing patterns in the beauty market due to Post-COVID-19: Literature review

Youngsil Ma et al. J Cosmet Dermatol. 2021 Oct.

Abstract

Background: With online purchases' skyrocketing due to COVID-19, there has been a big change in the beauty products consumers' purchase.

Aims: The purpose of this paper was to review the literature focusing on changes in purchasing patterns in the beauty market after COVID-19 pandemic.

Methods: This review paper is a literature review, and the method is a narrative review.

Results: The past and present purchasing of beauty products were rapidly changed. The cosmetics and many beauty products were increased purchasing rate due to marketing of Wanghong broadcasting. Also, the non-face-to-face market environment has expanded after COVID-19.

Conclusion: As COVID-19 pandemic changes consumer values and lifestyle, its role and function are changing and its purchasing patterns are altered.

Keywords: COVID-19; beauty market; online shopping; purchasing patterns.

PubMed Disclaimer

Conflict of interest statement

The authors of this manuscript do not declare conflicts of interest.

Similar articles

See all similar articles

Cited by

References

    1. Draelos ZD. Cosmetics and skin care products. A historical perspective. Dermatol Clin. 2000;18:557‐559. - PubMed
    1. Murube J. Ocular cosmetics in ancient times. Ocul Surf. 2013;11:2‐7. - PubMed
    1. Draelos ZD. Cosmetics, categories, and the future. Dermatol Ther. 2012;25:223‐228. - PubMed
    1. Xiang C, Kim CS. Study of Chinese consumers’perception and attitude toward WangHong for WangHong Marketing. J Basic Design Art. 2019;20(3):295‐309.
    1. Monier EB, Araújo DV, Oliveira AEF, et al. Student evaluation of distance learning for health care professionals. Telemed J E Health. 2019;25(6):485‐491. - PubMed