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Review
. 2021 Oct;20(10):3074-3079.
doi: 10.1111/jocd.14357. Epub 2021 Oct 10.

Changes in purchasing patterns in the beauty market due to Post-COVID-19: Literature review

Youngsil Ma  1   2 , Ki Han Kwon  1
Affiliations
Review

Changes in purchasing patterns in the beauty market due to Post-COVID-19: Literature review

Youngsil Ma et al. J Cosmet Dermatol. 2021 Oct.

Abstract

Background: With online purchases' skyrocketing due to COVID-19, there has been a big change in the beauty products consumers' purchase.

Aims: The purpose of this paper was to review the literature focusing on changes in purchasing patterns in the beauty market after COVID-19 pandemic.

Methods: This review paper is a literature review, and the method is a narrative review.

Results: The past and present purchasing of beauty products were rapidly changed. The cosmetics and many beauty products were increased purchasing rate due to marketing of Wanghong broadcasting. Also, the non-face-to-face market environment has expanded after COVID-19.

Conclusion: As COVID-19 pandemic changes consumer values and lifestyle, its role and function are changing and its purchasing patterns are altered.

Keywords: COVID-19; beauty market; online shopping; purchasing patterns.

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Conflict of interest statement

The authors of this manuscript do not declare conflicts of interest.

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