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. 2021 Oct 16;18(20):10882.
doi: 10.3390/ijerph182010882.

Visualizing the Invisible: Visual-Based Design and Efficacy in Air Quality Messaging

Affiliations

Visualizing the Invisible: Visual-Based Design and Efficacy in Air Quality Messaging

Zoey Rosen et al. Int J Environ Res Public Health. .

Abstract

This study examines the effect and efficacy of visual designs for messages about poor air quality. The study utilized a 2 (message efficacy: high vs. low) × 2 (message design: visual vs. text) between-subjects experimental design, of N = 95 students from a large Western university. This experiment assessed the effects of message design and efficacy of language on students' visual comprehension, source credibility, self-efficacy, and protective behavioral intention. Hypotheses 1 and 2 were partially supported, finding that there were some statistically significant effects for efficacy and message design on students' comprehension and protective behavioral intention. Future work should focus on strategies for more salient air quality health communication because wildfires will continue to impact the western United States.

Keywords: air quality; efficacy; health communication; visual messaging.

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Conflict of interest statement

The authors declare no conflict of interest.

Figures

Figure A1
Figure A1
High-efficacy, text-based stimuli.
Figure A2
Figure A2
Low-efficacy, text-based stimuli.
Figure A3
Figure A3
High-efficacy, visual-based Stimuli.
Figure A4
Figure A4
Low-efficacy, visual-based stimuli.

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