Competitiveness of Xinjiang's mutton industry based on diamond model

Abstract

In recent years, Xinjiang mutton production has experienced a growth trend; however, it cannot meet the new consumer demand. Based on Michael Porter's "diamond model," this study presents a case study on the Xinjiang mutton industry in China and establishes an index system for the competitiveness of the industry. The competitiveness of the mutton industry is analyzed quantitatively via correlation analysis and principal component analysis by investigating the relevant data of 10 Chinese provinces topping in mutton production. On account of the related elements of the diamond model, a qualitative analysis is also performed. The quantitative analysis shows that among the 10 provinces (regions) topping in mutton production in China, Inner Mongolia wins in competitiveness, followed by Xinjiang, and Henan ranks at the bottom. The qualitative analysis shows that the Xinjiang mutton industry is inferior in three main factors compared to its competitors, and these are the production factors related to and supporting the industries and the enterprise strategies. Xinjiang performs moderately in terms of the auxiliary government factors. However, Xinjiang is in an advantageous position with respect to the main factors of demand conditions and auxiliary elements of opportunities. Given the existing problems, this study discusses the main reasons for the lack of competitiveness of the Xinjiang mutton industry. It also puts forward some strategic suggestions to enhance the competitiveness of the Xinjiang mutton industry based on the six elements of diamond model.

Fig 1. Mutton production in Xinjiang, 2003–2019 (10,000 tons).

Note: The data sources are arranged according to Xinjiang Statistical Yearbook.

Fig 2. Xinjiang mutton price, 2003–2019 (yuan/kg).

Note: The data source is arranged according to the Yearbook of China Animal Husbandry and Veterinary Medicine (2003–2017, market price in December each year). Due to the lack of animal products and feed prices in December 2003, the price of mutton in November 2003 was replaced.

Fig 3. Per capita consumption of mutton in Xinjiang, 2003–2017 (kg).

Note: The data sources are arranged according to Xinjiang Statistical Yearbook.

Fig 4. Michael Porter’s “diamond model”.

Fig 5. Correlation among variables of mutton industry competitiveness.

Note: F1: Number of Raised Sheep, F2: Mutton Production, F3: Animal Husbandry Technical Institutions, F4: Animal Husbandry Technician, F5: Total Population, F6: Consumption Level of Residents, F7: Number of Tourists, F8: Tourism Income, F9: Sheep Stud Farm, F10: Large-Scale Sheep Farm, F11: Corporate Enterprise of Catering Trade, F12: Number of Employees in Catering Enterprises, F13: Output Value of Animal Husbandry, F14: Mutton Brands Favored by Consumers, F15: Large-Scale Sheep Farm with More than 500 Annual Column Quantities, F16: Fixed Assets Investment in Agriculture, Forestry, Animal Husbandry and Fishery.

Fig 6. Gravel map of principal component analysis.