Skip to main page content
U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Access keys NCBI Homepage MyNCBI Homepage Main Content Main Navigation
. 2021 Aug:85:104275.
doi: 10.1016/j.tourman.2020.104275. Epub 2020 Dec 14.

Perceptions of cruise travel during the COVID-19 pandemic: Market recovery strategies for cruise businesses in North America

Tianyu Pan  1 , Fang Shu  2   3 , Miranda Kitterlin-Lynch  2 , Eric Beckman  2
Affiliations

Perceptions of cruise travel during the COVID-19 pandemic: Market recovery strategies for cruise businesses in North America

Tianyu Pan et al. Tour Manag. 2021 Aug.

Abstract

The study aims to identify consumer perceptions of the cruise industry amid the COVID-19 pandemic and seeks to provide market recovery strategies for cruise businesses. The relationship between perceptions among cruise experience and COVID-19 financial status groups were explored. The results of analyses of data from 759 respondents indicated that travel constraints negatively influence behavioral intention through negativity bias. Further, perceived crisis management positively affects behavioral intention through attitude-trust. New consumers' behavioral intention is significantly affected by the negativity bias, and the perceived crisis management manipulates the trust of financial-affected consumers.

Keywords: COVID-19; Consumer behavior; Cruise businesses; Market recovery; Prospect theory; Travel constraints.

PubMed Disclaimer

Conflict of interest statement

None.

Figures

Fig. 1
Fig. 1
SEM results.
Fig. 2
Fig. 2
Results of the most care items for consumers.
Fig. 3
Fig. 3
Results of the willingness to travel with deep discounts.
Fig. 4
Fig. 4
Result of compare means – Perceived crisis management.
Fig. 5
Fig. 5
Result of compare means – Negativity bias.
Fig. 6
Fig. 6
Result of compare means – Attitude-Trust.
Fig. 7
Fig. 7
Result of compare means – Post-crisis intention.
See this image and copyright information in PMC

Similar articles

See all similar articles

Cited by

See all "Cited by" articles

References

    1. Anderson J.C., Gerbing D.W. Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin. 1988;103(3):411–423.
    1. Banks S. 2020. After coronavirus: What your next cruise may look like.
    1. Batra R., Keller K.L. Integrating marketing communications: New findings, new lessons, and new ideas. Journal of Marketing. 2016;80(6):122–145.
    1. Baum T., Hai N.T.T. Hospitality, tourism, human rights and the impact of COVID-19. International Journal of Contemporary Hospitality Management. 2020;32(7):2397–2407.
    1. Beckman E., Whaley J.E., Kim Y.K. Motivations and experiences of whitewater rafting tourists on the Ocoee River, USA. International Journal of Tourism Research. 2017;19(2):257–267.

LinkOut - more resources