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. 2021 Dec;13(4):616-633.
doi: 10.1002/wmh3.485. Epub 2021 Nov 14.

Face coverings during the pandemic?

Rachael M Moyer  1 , Geoboo Song  1 , Natalie Jackson  2
Affiliations

Face coverings during the pandemic?

Rachael M Moyer et al. World Med Health Policy. 2021 Dec.

Abstract

The Health Belief Model (HBM), a value-expectancy model, is a leading framework in health behavior and communication research. The model is intended to inform targeted communication strategies that promote positive health behaviors. Individual beliefs associated with health risks such as perceived susceptibility and perceived severity are often incorporated into HBM as predictors of health behavior. However, recent studies point to limitations of the current model. At the same time, researchers have successfully used Cultural Theory (CT) to conceptualize, measure, and predict the cultural influences on health risk management. This study applies OLS regression and graphical analysis to examine the relationship between more intrinsic cultural value-based beliefs and HBM beliefs so as to understand behavioral intentions associated with COVID-19 among the general public in the United States while statistically controlling for the effects of partisanship and demographic factors.

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Conflict of interest statement

The authors declare that there are no conflict of interests.

Figures

Figure 1
Figure 1
Grid group cultural theory worldview typologies
Figure 2
Figure 2
Effect plot: moderation effects of perceived threat
See this image and copyright information in PMC

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