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. 2022 Apr;11(7):1678-1687.
doi: 10.1002/cam4.4572. Epub 2022 Feb 2.

Dissemination of validated health literacy videos: A tailored approach

Shannon M Blee  1 , Jamil Facdol  2 , Margie D Dixon  1   3 , Viraj Master  1   3 , Jeffrey M Switchenko  4 , Rebecca D Pentz  1   3
Affiliations

Dissemination of validated health literacy videos: A tailored approach

Shannon M Blee et al. Cancer Med. 2022 Apr.

Abstract

Background: Previously, we showed that chemotherapy terminology is difficult for patients to understand. Therefore, we developed short videos explaining key terminology and though proven effective, they will only be helpful if appropriately disseminated. Therefore, we aimed to determine the best dissemination method at three different healthcare settings.

Methods: With consent, we interviewed healthcare workers from (1) an academic cancer center, Winship Cancer Institute (Winship) serving higher SES patients, (2) an inner-city, safety-net hospital Grady Memorial (GMH), (3) clinics serving rural Georgia, from the Winship Community Network (Network). All interviews were transcribed and analyzed using a semantic content analysis method. Suggested dissemination plans were then implemented.

Results: Twenty-two Winship, 11 GMH, and 4 Network healthcare workers were interviewed. Seventy-two percent (n = 8) of the GMH and 100% (n = 4) of Network healthcare workers felt that the best place for patients to view the videos was in the clinic, compared to 27% (n = 6) of the Winship clinicians. 68% (n = 15) of the Winship clinicians stated an app would be the most useful format, compared to 27% (n = 3) at GMH, and 0% at Network sites. Video viewing increased after dissemination plans were implemented.

Conclusion: Educational materials explaining oncology treatment terminology enhance patient understanding, yet without proper dissemination, these tools may never reach the intended patient population. Our study shows that dissemination plans need to be tailored to each individual patient population, with rural and lower SES patients needing to view the videos during clinic visits, and patients of more means viewing them using technology at home.

Keywords: dissemination; educational tools; educational videos; health literacy; implementation science.

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Conflict of interest statement

The authors report no conflict of interests.

Figures

FIGURE 1
FIGURE 1
Results from the Winship social media campaign show total views since June 1, 2021. Videos were posted in the order listed (Cancer‐Numbness), with the first video posted on January 27, 2021, and the last video posted on March 19, 2021
FIGURE 2
FIGURE 2
Results are from CancerQuest Analytics. Dissemination methods at GMH began starting March 11. The results show the views before and after dissemination. Note: aThe first bar (users in Atlanta) groups visit from a single IP user as the same user
FIGURE 3
FIGURE 3
Sample flyer given to the Winship Network sites to incorporate into chemotherapy education
See this image and copyright information in PMC

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