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. 2023 Apr;32(e1):e134-e135.
doi: 10.1136/tobaccocontrol-2021-057222. Epub 2022 Apr 22.

'Flavour ban approved': new marketing strategies from tobacco-free nicotine pouch maker Zyn

Alayna P Tackett  1 , Jessica L Barrington-Trimis  2 , Adam M Leventhal  2
Affiliations

'Flavour ban approved': new marketing strategies from tobacco-free nicotine pouch maker Zyn

Alayna P Tackett et al. Tob Control. 2023 Apr.
No abstract available

Keywords: Advertising and Promotion; Non-cigarette tobacco products; Public policy; Surveillance and monitoring.

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Conflict of interest statement

Competing interests: None declared.

Figures

Figure 1
Figure 1
"Flavor Ban Approved" language marketed for two products on the US Zyn public website.
Figure 2
Figure 2
Marketing descriptors on the US Zyn public website for Smooth and Chill products.
See this image and copyright information in PMC

References

    1. Marynak KL, Wang X, Borowiecki M, et al. Nicotine pouch unit sales in the US, 2016-2020. JAMA. 2021;326(6):566–568. - PMC - PubMed
    1. Swedish Match. (2021). Interim Report January – September 2021. https://www.swedishmatch.com/globalassets/reports/interim-reports/2021_q... (Accessed 2021 Dec 9).
    1. Family Smoking Prevention and Tobacco Control Act, Pub. L. No. 111-31 § 102, 123 Stat. 1776 (codified as amended in 2009 in scattered sections of 15 U.S.C. and 21 U.S.C.). See also Flavored Tobacco, Food & Drug Admin; (https://www.govinfo.gov/content/pkg/PLAW-111publ31/pdf/PLAW-111publ31.pdf; last accessed on January 30, 2022)
    1. Campaign for Tobacco-Free Kids. (2022). State and Localities that have restrictied the sale of flavored tobacco products (https://www.tobaccofreekids.org/assets/factsheets/0398.pdf; last accessed on March 5, 2022).
    1. NicoKick. Zyn 3 Chill. Available from: https://nicokick.com/us/zyn-3-chill-nicotine-pouch (last accessed December 09, 2021).

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