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. 1986 Winter;11(4):222-32.
doi: 10.1007/BF01325118.

Marketing strategies for recruiting gay men into AIDS research and education projects

A Silvestre, D W Lyter, C R Rinaldo Jr, L A Kingsley, R Forrester, J Huggins

Marketing strategies for recruiting gay men into AIDS research and education projects

A Silvestre et al. J Community Health. 1986 Winter.

Abstract

Recruiting gay and bisexual men into AIDS-related research and education programs will become increasingly common as federal, state and local funds become available. The Pitt Men's Study, a study of the natural history of Human Immunodeficiency Virus (HIV) infection, developed a recruitment strategy based on marketing principles. These techniques allowed the study to target particular gay and bisexual groups for inclusion. 1718 gay and bisexual men were recruited. Non-whites and unemployed men were targeted and recruited in numbers comparable to their representation in the larger community.

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References

    1. J Mark. 1969 Jan;33(1):10-5 - PubMed
    1. MMWR Morb Mortal Wkly Rep. 1986 Mar 14;35(10):152-5 - PubMed
    1. J Community Health. 1981 Spring;6(3):216-22 - PubMed

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