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. 2022 Oct:172:108646.
doi: 10.1016/j.cie.2022.108646. Epub 2022 Sep 11.

Mobile wallet adoption intention amid COVID-19 pandemic outbreak: A novel conceptual framework

Ashwarya Kapoor  1 , Rajiv Sindwani  1 , Manisha Goel  1 , Amit Shankar  2
Affiliations

Mobile wallet adoption intention amid COVID-19 pandemic outbreak: A novel conceptual framework

Ashwarya Kapoor et al. Comput Ind Eng. 2022 Oct.

Abstract

This research aims to explore adoption intention towards mobile wallet (m-wallet) amid COVID-19 outbreak using mediated-moderation framework. This study, in its uniqueness, utilises the stimulus-organism-response (S-O-R) theory as its theoretical base. The study investigated the effect of relative advantage, ease of effort, favourable infrastructure conditions, security considerations, and touch-free transactions on m-wallet adoption. The model includes perceived values as a mediator and perceived critical mass (PCM), promotional benefits (PBs) and users' demographics as moderators for deeper understanding of the phenomenon. A total of 327 responses were collected using purposive sampling method. The results revealed that relative advantage, favourable infrastructure conditions, security considerations and touch-free transactions exert a positive significant effect on m-wallet adoption intention. Further, except for ease of effort, perceived values mediate the association among antecedents and adoption intention and PCM, PBs and age found to be crucial moderators between perceived values and intention. This study enriches the existing literature on the adoption of m-wallet. Practically, this study helps marketers frame strategies to enhance the adoption and usage of m-wallet.

Keywords: COVID-19; Mobile wallet adoption; Perceived critical mass; Perceived values; Promotional benefits.

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Conflict of interest statement

The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.

Figures

Fig. 1
Fig. 1
Proposed Conceptual Model.
Fig. 2
Fig. 2
Research Methodology Process.
Fig. 3
Fig. 3
Moderation effect of perceived critical mass on the relationship between perceived values and m-wallet adoption intention.
Fig. 4
Fig. 4
Moderation effect of promotional benefits on the relationship between perceived values and m-wallet adoption intention.
Fig. 5
Fig. 5
Moderation effect of age on the relationship between perceived values and m-wallet adoption intention.
See this image and copyright information in PMC

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