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. 1987 Oct;77(10):1340-1.
doi: 10.2105/ajph.77.10.1340.

Smokers' challenge: immediate and long-term findings of a community smoking cessation contest

A C King, J A Flora, S P Fortmann, C B Taylor

Smokers' challenge: immediate and long-term findings of a community smoking cessation contest

A C King et al. Am J Public Health. 1987 Oct.

Abstract

The present study examined the effectiveness of a community-based smoking contest in helping 500 smokers maintain three months postcontest and one year postcontest abstinence. The majority were chronic smokers with a limited number of previous quit attempts. The three- and 12-month postcontest quit rates were 19 per cent and 15 per cent, respectively, rates exceeding naturally occurring community cessation rates. The contest was found to be more cost-effective than quit smoking classes.

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