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. 2022 Jun 15:225:106239.
doi: 10.1016/j.ocecoaman.2022.106239. Epub 2022 Jun 1.

Appeal of word of mouth: Influences of public opinions and sentiment on ports in corporate choice of import and export trade in the post-COVID-19 era

Kui Yi  1 , Yi Li  1 , Jihong Chen  2 , Mengling Yu  1 , Xi Li  2
Affiliations

Appeal of word of mouth: Influences of public opinions and sentiment on ports in corporate choice of import and export trade in the post-COVID-19 era

Kui Yi et al. Ocean Coast Manag. .

Abstract

With the advent of the post-COVID-19 era, corporate managers of import and export trade are now more sensitive in their daily work, and their decisions are more likely to be influenced by the emotional bias of public opinions, especially regarding cooperation with trade ports of frequent circulation. Therefore, how to manage public opinion and sentiment in the post-COVID-19 era will be a new opportunity and challenge for the marketing management of ports. For the above considerations, through the same frequency verification between public opinions and sentiment on ports and corporate choice of import and export trade, and through analysis of the influence mechanism, the present study demonstrates the positive effects of public opinions and sentiment on ports in corporate choice of import and export trade in the post-COVID-19 era, verifies the significance of shaping word of mouth in port management, puts forward the great role of public opinions and sentiment in the cognitive and emotional empathy in the choice of import and export trade, and provides theoretical guidance for port managers' strategic choices in the post-COVID-19 era.

Keywords: Empathy; Import and export trade choice; Post-COVID-19 era; Public opinions on ports; Word of mouth (WOM).

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Conflict of interest statement

The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.

Figures

Fig. 1
Fig. 1
Ports' Public Opinion and Sentiment and Corporate Choice of Import and Export Trade (a) Scatter distribution of character sequence of emotion and intention evaluation (b) Evolution trend of character sequence of emotion and intention evaluation.
Fig. 2
Fig. 2
Ports' public opinion and sentiment on enterprises' choice of import and export trade.
See this image and copyright information in PMC

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