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. 2023 Jan 1;141(1):215-217.
doi: 10.1097/AOG.0000000000005027. Epub 2022 Dec 5.

TikTok, #IUD, and User Experience With Intrauterine Devices Reported on Social Media

Jenny Wu  1 , Esmé Trahair, Megan Happ, Jonas Swartz
Affiliations

TikTok, #IUD, and User Experience With Intrauterine Devices Reported on Social Media

Jenny Wu et al. Obstet Gynecol. .

Abstract

TikTok, a video-sharing application, offers a growing platform for contraception-related content. The top 100 videos tagged "#IUD" were compiled using a web-scraping application. User demographics and video content were analyzed by two independent reviewers, with a third to arbitrate differences. More videos had a negative tone (37.8%) about intrauterine devices (IUDs) than positive (19.4%), and 27.6% mentioned distrust of health care professionals. Of videos conveying patient experiences, all had a negative or ambiguous tone and 96.8% highlighted pain and other side effects related to IUDs. Videos scored low on information health quality (1.2/5 on DISCERN) and averaged 73.8% in understandability and 17.7% in actionability on PEMAT (Patient Education Materials Assessment Tool). #IUD videos on TikTok often portray negative experiences related to pain and informed consent.

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Conflict of interest statement

Financial Disclosure : Jonas Swartz receives personal fees as a contraceptive implant placement trainer for Organon. The other authors did not report any potential conflicts of interest.

Figures

Figure 1:
Figure 1:
Flowchart of methodology and video selection. *Characteristics scraped: username, follower count, comment count, hashtags, music, shares, view count, likes, caption, video duration, URL. IUD, intrauterine device; PEMAT, Patient Education Materials Assessment Tool.
See this image and copyright information in PMC

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