Marketing women's health care
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- PMID: 3668676
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Marketing women's health care
J Nurs Adm.
1987 Nov.
Abstract
Women's health care is a growing component of the health care business. Developing women's health services can offer hospitals and clinics the opportunity to generate greater revenue and gain the competitive edge. The nurse executive plays a critical role in the development of marketable women's health services.
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