Skip to main page content
U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Access keys NCBI Homepage MyNCBI Homepage Main Content Main Navigation
. 2023 Jun 6:4:1168297.
doi: 10.3389/fgwh.2023.1168297. eCollection 2023.

Media advocacy in catalyzing actions by decision-makers: case study of the advance family planning initiative in Kenya

Irene Choge  1 , Rammah Mwalimu  1 , Sam Mulyanga  1 , Sally Njiri  1 , Beatrice Kwachi  1 , Susan Ontiri  2
Affiliations

Media advocacy in catalyzing actions by decision-makers: case study of the advance family planning initiative in Kenya

Irene Choge et al. Front Glob Womens Health. .

Abstract

Media can not only play a critical role in informing and educating the public on health issues, but it can make a powerful contribution to advocacy of public health matters. In Kenya, Advance Family Planning (AFP) initiative used this approach to further the country's progress in achieving family planning goals. This case study documents AFP experience in supporting media to engage leaders and decision-makers on the need to unlock bureaucratic bottlenecks that limit success of family planning services. AFP's media efforts added weight to the work of advocates who push for increased political commitments and investments in family planning. Media advocacy efforts helped catalyze actions by decision-makers across Kenya-focusing on strengthening accessibility and availability of contraceptive methods and fast-tracking implementation of policy actions to address adolescent pregnancy. Media advocacy efforts contributed to advancing family planning initiatives in the country. Media advocacy should be a key pillar of family planning programs and of other sectors.

Keywords: Kenya; advocacy; family planning; media; media advocacy.

PubMed Disclaimer

Conflict of interest statement

The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.

Figures

Figure 1
Figure 1
Kenya map showing AFP Media intervention counties.
Figure 2
Figure 2
Number of FP advocacy stories aired or published by trained journalists.
See this image and copyright information in PMC

Similar articles

See all similar articles

Cited by

References

    1. Wakefield MA, Loken B, Hornik RC. Use of mass media campaigns to change health behaviour. Lancet. (2010) 376:9748. 10.1016/S0140-6736(10)60809-4 - DOI - PMC - PubMed
    1. Quattrin R, Filiputti E, Brusaferro S. Health promotion campaigns and mass media: looking for evidence. Primary Health Care: Open Access. (2015) 5(1):1–7. 10.4172/2167-1079.1000190 - DOI
    1. Lapointe L, Ramaprasad J, Vedel I. Creating health awareness: a social media enabled collaboration. Health Technol. (2014) 4(1):43–57. 10.1007/s12553-013-0068-1 - DOI
    1. Nyambane MOI. (2016) Influence of Electronic Media in Creating Cervical Cancer Awareness among Women Seeking Reproductive Health Services at the Kenyatta National Hospital Nairobi, Kenya. [PhD thesis]. [Jomo Kenyatta University of Agriculture and Technology].
    1. Westoff CF, Rodriguez G. The mass media and family planning in Kenya. Int Fam Plan Perspect. (1995):26–36. 10.2307/2133602 - DOI

LinkOut - more resources