Behavioral winter: Disillusionment with applied behavioral science and a path to spring forward

Abstract

Chater & Loewenstein thoughtfully express their disillusionment with contemporary applied behavioral science, particularly as it pertains to public policy. Although they fault an overemphasis on i-frame approaches, their proposed alternatives leave doubt regarding whether behavioral science has much, if anything, useful to offer policy. We offer two critical principles to guide and motivate more relevant behavioral science.