On Skinner's pendulum: A framework for assessing s-frame hope

Abstract

Unsatisfied with the effects of behavioral economics' i-frame, "technology of behavior," Chater & Loewenstein call for a pendulum swing back to the s-frame, suggesting that such an approach offers a more hopeful path toward societal well-being. In this commentary, I offer a framework to think about this pendulum swing, as well as the scope - and limits - of this hope.