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Comment
. 2023 Aug 30:46:e166.
doi: 10.1017/S0140525X23001036.

The "hearts-and-minds frame": Not all i-frame interventions are ineffective, but education-based interventions can be particularly bad

Ariella S Kristal  1 , Shai Davidai  1
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Comment

The "hearts-and-minds frame": Not all i-frame interventions are ineffective, but education-based interventions can be particularly bad

Ariella S Kristal et al. Behav Brain Sci. .

Abstract

Pitting i-frame policies against s-frame policies inadvertently propagates a false dichotomy that fails to distinguish between effective i-frame policies that directly change behaviors and ineffective education-based i-frame policies that try to change people's hearts and minds. We argue that people's fixation on changing hearts and minds may be an obstacle for behavioral science in policy.

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