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Comment
. 2023 Oct 4:46:e312.
doi: 10.1017/S0140525X2300033X.

"WEIRD" societies still value (even needless) self-control and self-sacrifice

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"WEIRD" societies still value (even needless) self-control and self-sacrifice

Christopher Y Olivola. Behav Brain Sci. .

Abstract

Some aspects of moral disciplining theory (MDT) - the association between cooperation and self-control; the notion that people and societies value sacrifice and costly prosocial behaviors - are well supported. However, other aspects of MDT - the association between religion/religiosity and cooperation; the notion that sacrifice and costly prosocial behaviors are no longer valued in "western, educated, industrialized, rich, and democratic" (WEIRD) societies - are inconsistent with existing evidence.

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