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. 2024 Jan;114(1):34-37.
doi: 10.2105/AJPH.2023.307439. Epub 2023 Oct 19.

Wastewater-Informed Digital Advertising as a COVID-19 Geotargeted Neighborhood Intervention: Jefferson County, Kentucky, 2021-2022

Lauren B Anderson  1 , Heather D Ness  1 , Rochelle H Holm  1 , Ted Smith  1
Affiliations

Wastewater-Informed Digital Advertising as a COVID-19 Geotargeted Neighborhood Intervention: Jefferson County, Kentucky, 2021-2022

Lauren B Anderson et al. Am J Public Health. 2024 Jan.

Abstract

We sought to deliver a geotargeted digital health advertising intervention. We assessed risk of community infection through an integrated public health and wastewater rubric and delivered advertisements between November 2021 and April 2022 in Louisville, Kentucky. The average daily click-through rates for the campaigns were 0.19%, 0.15%, and 0.13%. Results show potential for digital public health interventions that are geographically anchored to subcity sewersheds and community interest and willingness to engage with targeted wastewater-themed public health messaging. (Am J Public Health. 2024;114(1):34-37. https://doi.org/10.2105/AJPH.2023.307439).

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Figures

FIGURE 1—
FIGURE 1—
Example Digital Advertisements Used for COVID-19 Geotargeted Neighborhood Intervention Campaigns: Louisville, KY, November 2021–April 2022
See this image and copyright information in PMC

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