The potential for graphical abstracts to enhance science communication

Abstract

Science communication, including formats such as podcasts, news interviews, or graphical abstracts, can contribute to the acceleration of translational research by improving knowledge transfer to patient, policymaker, and practitioner communities. In particular, graphical abstracts, which are optional for articles published in Translational Behavioral Medicine as well as many other journals, are created by authors of scientific articles or by editorial staff to visually present a study's design, findings, and implications, to improve comprehension among non-academic audiences. The use of graphical abstracts in scientific journals has increased in the past 10-15 years; however, most scientists are not trained in how to develop them, which presents a challenge for creating graphical abstracts that engage the public. In this article, the authors describe graphical abstracts and offer suggestions for their construction based on the extant literature. Specifically, graphical abstracts should use a solid background, employ an easily readable font, combine visuals with words, convey only the essential study design information and 1-3 "take-home" points, have a clear organizational structure, contain restrained and accessible use of color, use single-color icons, communicate ways to access the full-text article, and include the contact information for the lead author. Authors should obtain feedback on graphical abstract drafts prior to dissemination. There is emerging research on the benefits of graphical abstracts in terms of impact and engagement; however, it will be essential for future research to determine how to optimize the design of graphical abstracts, in order to engage patient, policymaker, and practitioner communities in improving behavioral health.

Keywords: access to information; communications media; health communication; information dissemination; public health; publications; scholarly communication.

Figure 1

Examples that adhere and do not adhere to the recommendations for creating graphical abstracts. Panel 2 was Originally Published in the Annals of Behavioral Medicine article, “A Postpartum Weight Loss-Focused Stepped-Care Intervention in a Military Population: A Randomized Controlled Trial.” Panel 1. Graphical abstract that does not adhere to recommendations. Panel 2. Graphical abstract that adheres to recommendations.